E-Commerce Finance Dashboard — Excel Template

See your store’s margins, cash flow, and order economics in one place—right in Excel. This template turns storefront, payment, and accounting exports into a board-ready dashboard tracking Revenue Growth, GP/EBIT/EBITDA/Net Profit, Net Operating Cash Flow (OCF), Current Ratio, Debt-to-Equity, Average Order Value (AOV), Fulfillment Cost per Order, and Return Rate—so you can scale profitably, not just grow topline.

Why brands choose this template

Finance + ops in one view: Connect income statement, liquidity, and order-level KPIs.
Actionable unit economics: Watch AOV, FCPO, and returns to tune pricing, shipping, and policy.
Cash clarity: Track OCF, working capital, and leverage to fund growth responsibly.
Excel-native: Paste your CSVs and go—no add-ins or BI setup required.

KPIs included (ready-made formulas)

Income Statement & Profitability

Total Revenue, Revenue Growth % (MoM)
COGS, Gross Profit, Employee/Admin/Selling/Marketing → Total OPEX (+ breakdown)
Depreciation & Amortization, Operating Profit (EBIT), EBITDA, Interest, Other Inc/(Exp), Taxes, Net Profit
Gross Profit Margin %, Operating Profit Margin %, EBITDA %, Net Profit Margin %

Liquidity & Cash Flow

Operating Cash Inflow/Outflow → Net Operating Cash Flow (OCF) = Inflow − Outflow
Current Ratio = Current Assets ÷ Current Liabilities
Debt-to-Equity = Total Debt ÷ Total Equity

E-commerce Unit Economics

Average Order Value (AOV) = Total Revenue ÷ Total Orders
Fulfillment Cost per Order (FCPO) = Total Fulfillment Costs ÷ Total Orders
Return Rate (%) = Returned Orders ÷ Total Orders × 100

What’s inside

Executive Dashboard: Tiles for Revenue Growth, GP/EBIT/EBITDA/Net Profit, OCF, Current Ratio, D/E, AOV, FCPO, and Returns with trends & variance to target.
OPEX & Cost Analyzer: Drill into picking/packing, shipping, CX, and marketing spend.
Order Economics View: Track unit economics by channel, region, or product line.
Cash & Leverage Panel: Liquidity and debt health at a glance.
Targets & Assumptions: Set KPI targets; automatic Above/Below Target highlighting.
Clean Data Sheets: Import-ready tables for IS, Cash Flow, Balance Sheet, Orders, Returns, and Fulfillment Costs.

How it works

Paste your monthly exports (storefront, payment processor, 3PL, accounting).
Set targets for margins, OCF, and returns.
Review visuals to optimize pricing, shipping, and inventory strategy.

Benefits

Improve margins: Spot OPEX creep and shipping cost leaks early.
Protect cash: Monitor OCF, Current Ratio, and D/E while you scale.
Tune CX & policy: Balance AOV and Return Rate for profitable growth.
Decide faster: Board-ready visuals with transparent formulas.