{"id":3235,"date":"2026-10-19T10:00:00","date_gmt":"2026-10-19T10:00:00","guid":{"rendered":"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026\/"},"modified":"2026-10-19T11:57:33","modified_gmt":"2026-10-19T11:57:33","slug":"competitive-analysis-template-excel-build-a-clearer-market-view-in-2026","status":"publish","type":"post","link":"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026\/","title":{"rendered":"Competitive Analysis Template Excel: Build a Clearer Market View in 2026"},"content":{"rendered":"<p>A tidy competitor spreadsheet can still lead to the wrong decision. When research is scattered across browser tabs and notes, confident-looking ratings can hide outdated facts or comparisons that are not like for like. A well-built <strong>competitive analysis template excel<\/strong> workbook gives your research a consistent structure, but its value depends on how you collect, compare, and interpret the evidence.<\/p>\n<p>Choosing the right criteria, and deciding whether a score reflects evidence or personal judgment, takes care. The goal isn\u2019t to gather the most information. It\u2019s to make a fair comparison that supports a real business decision. This guide covers what to include, how to record traceable sources and review dates, and how to turn findings into practical priorities.<\/p>\n<p>You\u2019ll see how to organize a flexible workbook, select useful comparison categories, and keep information consistent and current. You\u2019ll also learn to separate raw evidence from analysis, highlight meaningful differences, and present results clearly. With a repeatable process, Excel can help turn scattered observations into focused next steps.<\/p>\n<div class=\"key-takeaways\">\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Shape your <strong>competitive analysis template excel<\/strong> around the business decision you need to make, not a long list of interesting details.<\/li>\n<li>Choose criteria that fit your market, then use consistent fields to assess each competitor on the same basis.<\/li>\n<li>Use ratings as quick summaries, supported by evidence and confidence notes, rather than treating scores as objective facts.<\/li>\n<li>Build a repeatable workflow to collect, organize, compare, and review competitor information in Excel.<\/li>\n<li>Turn meaningful findings into an action register with clear priorities, owners, and review dates.<\/li>\n<\/ul>\n<\/div>\n<div class=\"table-of-contents\" role=\"navigation\" aria-label=\"Table of Contents\">\n<h2 id=\"table-of-contents\">Table of Contents<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026#what-a-competitive-analysis-template-in-excel-should-help-you-decide\">What a Competitive Analysis Template in Excel Should Help You Decide<\/a><\/li>\n<li><a href=\"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026#build-an-excel-competitive-analysis-template-with-the-right-fields\">Build an Excel Competitive Analysis Template With the Right Fields<\/a><\/li>\n<li><a href=\"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026#compare-competitors-fairly-with-a-clear-scoring-framework\">Compare Competitors Fairly With a Clear Scoring Framework<\/a><\/li>\n<li><a href=\"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026#use-excel-to-keep-competitor-research-organized-and-current\">Use Excel to Keep Competitor Research Organized and Current<\/a><\/li>\n<li><a href=\"https:\/\/www.bizinfograph.com\/blog\/competitive-analysis-template-excel-build-a-clearer-market-view-in-2026#turn-your-excel-competitive-analysis-into-a-confident-next-step\">Turn Your Excel Competitive Analysis Into a Confident Next Step<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"what-a-competitive-analysis-template-in-excel-should-help-you-decide\">What a Competitive Analysis Template in Excel Should Help You Decide<\/h2>\n<p>A useful workbook does more than place company names side by side. It gives your team a consistent way to collect competitor evidence, compare it against relevant criteria, and interpret what the differences mean for your business. Start with a decision you need to make, then organize the evidence that can help inform it.<\/p>\n<p><strong>\u201cA competitive analysis template is a structured workbook for collecting and comparing competitor evidence so you can make a more informed business decision.\u201d<\/strong> You might use it to decide whether to sharpen your positioning, adjust product priorities, or emphasize a different message in an upcoming campaign. Starting with the decision keeps research focused. Without that anchor, it\u2019s easy to fill a spreadsheet with observations that do not affect what you do next.<\/p>\n<h3>Competitive analysis versus market analysis<\/h3>\n<p>Competitive analysis focuses on identifiable rivals and their market activity: what they offer, how they position it, which audiences they target, and how they communicate value. This <a href=\"https:\/\/en.wikipedia.org\/wiki\/Competitive_analysis\" target=\"_blank\" rel=\"noopener\">competitive analysis overview<\/a> describes the field as assessing competitors\u2019 strengths and weaknesses, a useful starting point for organizing your comparison.<\/p>\n<p>Market analysis looks beyond individual rivals to the conditions around them, including customer needs, demand, trends, and category changes. The two perspectives overlap, but they answer different questions. Competitor research might show that several rivals emphasize a particular feature. Customer and category research can help you assess whether that emphasis reflects a wider shift in demand or a shared messaging choice. Use both views for context, rather than blending them into one undifferentiated scorecard.<\/p>\n<h3>When an Excel competitor analysis is useful<\/h3>\n<p>A shared workbook is useful when a team needs to compare information consistently for a specific task. Product managers can review feature gaps before planning priorities. Marketing teams can compare positioning and messaging while preparing a campaign. Leadership teams can use the same evidence to frame a positioning review. In each case, visible criteria help colleagues discuss the same facts instead of relying on scattered notes or different assumptions.<\/p>\n<p>Keep the scope tied to the decision. For a campaign, a focused comparison of audience, message, proof points, and channels may matter more than a broad review of every competitor activity. For product planning, customer-facing capabilities and gaps may be more relevant. The point isn\u2019t to score rivals for its own sake. Identify a meaningful difference, consider what it could mean for your business, and decide whether it merits action.<\/p>\n<p>Use the analysis as an input, not a promise of results. Competitor evidence can clarify options and reveal questions worth investigating, but it can\u2019t guarantee that a new position, feature, or campaign will succeed. Link each insight to a decision, and revisit your conclusion when evidence or business priorities change.<\/p>\n<h2 id=\"build-an-excel-competitive-analysis-template-with-the-right-fields\">Build an Excel Competitive Analysis Template With the Right Fields<\/h2>\n<p>A strong workbook makes comparisons repeatable without forcing every competitor into a story that doesn\u2019t fit. Use one row per competitor and consistent columns for the criteria you\u2019re evaluating. Keeping competitors in rows makes it easier to filter, sort, add rivals, or review one criterion across the whole set.<\/p>\n<p><strong>\u201cA dependable competitor-analysis workbook records each rival, comparison criteria, observed evidence, source, observation date, confidence, and notes.\u201d<\/strong> These fields show another person what supports a finding and when you collected the information. They also help stop assumptions from quietly becoming facts as the workbook is updated.<\/p>\n<h3>Core comparison fields for a competitor analysis<\/h3>\n<p>Start with fields tied to your decision, then add only details that help answer it. Common comparison columns include:<\/p>\n<ul>\n<li><strong>Target audience:<\/strong> The customer group the competitor appears to serve, supported by evidence such as the language on its site.<\/li>\n<li><strong>Product or service:<\/strong> The relevant offer and any visible features or service elements that distinguish it.<\/li>\n<li><strong>Positioning and messaging:<\/strong> The value proposition, proof points, and phrases used to describe the offer.<\/li>\n<li><strong>Channels:<\/strong> Where the competitor presents or promotes the offer, such as its website, retail locations, or social platforms.<\/li>\n<li><strong>Evidence details:<\/strong> Source, observation date, confidence, and notes for each key finding.<\/li>\n<\/ul>\n<p>Separate <em>observed facts<\/em> from <em>interpretations<\/em>. For example, \u201cthe product page lists three service tiers\u201d is an observation. \u201cThe competitor targets budget-conscious buyers\u201d is an interpretation that needs supporting context. Use separate columns for each, or record interpretations in notes while keeping the original evidence intact. Add a confidence level and a brief reason, such as \u201chigh, stated directly on the current product page\u201d or \u201clow, inferred from one campaign.\u201d<\/p>\n<p>Include pricing only when it\u2019s publicly available and directly comparable. Record the date and context, including the plan, package, billing period, or conditions shown. A price without context can mislead. If offers differ substantially, note the difference rather than treating the figures as equivalent.<\/p>\n<h3>Add SWOT and marketing mix without overloading the workbook<\/h3>\n<p>SWOT can summarize each competitor\u2019s strengths, weaknesses, opportunities, and threats, but ground each point in the evidence you\u2019ve collected. The 4Ps, product, price, place, and promotion, can organize a marketing review. Service businesses may also use relevant 7Ps categories such as people, process, and physical evidence. Choose the categories that fit your question instead of filling every possible field.<\/p>\n<p>Keep detailed research notes on a separate sheet, with a clear reference, such as a competitor name and evidence ID, connecting each summary to its source. That keeps the comparison view readable while making supporting details easy to trace. To present your findings after organizing the workbook, <a href=\"https:\/\/bizinfograph.com\">Excel dashboard templates<\/a> can help structure reporting visuals without changing the underlying evidence.<\/p>\n<h2 id=\"compare-competitors-fairly-with-a-clear-scoring-framework\">Compare Competitors Fairly With a Clear Scoring Framework<\/h2>\n<p>A score can make a comparison easier to scan, but it can also make a judgment seem more certain than the evidence supports. Use ratings to summarize what you\u2019ve found, not to declare a universal winner. Before scoring, define the criteria, set a shared scale, and record the evidence behind each rating. This gives your team a fair basis for discussion and makes differences easier to review.<\/p>\n<p><strong>\u201cA competitor rating is only useful when it\u2019s paired with dated evidence that shows what the score represents.\u201d<\/strong> A \u201chigh\u201d score without a source or observation date is hard to interpret later. A score linked to a current product page or published announcement can be checked, challenged, and updated as new information appears.<\/p>\n<h3>Choose criteria and scoring scales that fit the decision<\/h3>\n<p>Choose a manageable set of criteria that directly relates to the question. For a positioning review, you might assess message clarity, audience fit, and visible proof points. For product planning, feature coverage or publicly described service options may be more relevant. Avoid scoring every imaginable attribute. Unrelated criteria dilute the comparison and make the result harder to act on.<\/p>\n<p>Define the scale before comparing competitors. For example, use low, medium, and high, with a short description for each rating. For \u201cmessage clarity,\u201d low might mean the offer or audience is difficult to identify from available materials. High might mean both are stated clearly. Apply the same definitions to every competitor. If you add weights, document why one criterion matters more to the decision and how the weighting affects the summary. Don\u2019t use weights simply to make a preferred result look more precise.<\/p>\n<div>\n<p><strong>Compact comparison example<\/strong><\/p>\n<p><strong>Criteria:<\/strong> Message clarity<\/p>\n<p><strong>Evidence:<\/strong> The competitor\u2019s homepage states its audience and main offer<\/p>\n<p><strong>Rating:<\/strong> High, based on the team\u2019s agreed definition<\/p>\n<p><strong>Confidence:<\/strong> Medium, the homepage is clear, but other channels have not been reviewed<\/p>\n<p><strong>Observed:<\/strong> [date of review]<\/p>\n<\/div>\n<h3>Separate evidence, assumptions, and interpretation<\/h3>\n<p>Keep three things distinct: what you observed, what you infer, and how confident you are in that inference. An offer listed on a current product page is observable evidence. A conclusion that the offer is designed for a particular customer segment is an interpretation, unless the company states that directly. Label estimates and assumptions so nobody mistakes them for verified facts.<\/p>\n<p>For each rating, record a source and the date you reviewed it. Useful evidence can include product pages, published announcements, public messaging, or other materials relevant to the criterion. Add a confidence note when information is indirect, incomplete, or difficult to compare. For instance, a message seen in one campaign may not represent the competitor\u2019s broader positioning. Low confidence doesn\u2019t make a finding useless; it signals that the score should be treated cautiously or researched further.<\/p>\n<p>In a <strong>competitive analysis template excel<\/strong> workbook, these fields turn ratings into transparent summaries rather than unsupported verdicts. When teammates disagree, revisit the definition and source first. That\u2019s more productive than arguing over a score whose meaning was never made clear.<\/p>\n<p><!-- autoseo-infographic --><\/p>\n<div class=\"autoseo-infographic-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"938\" height=\"2560\" src=\"https:\/\/www.bizinfograph.com\/blog\/wp-content\/uploads\/2026\/10\/Competitive-Analysis-Template-Excel-Build-a-Clearer-Market-View-in-2026-Infographic-scaled.jpg\" class=\"autoseo-infographic-image skip-lazy no-lazy\" alt=\"Competitive Analysis Template Excel: Build a Clearer Market View in 2026\" loading=\"eager\" data-no-lazy=\"1\" data-skip-lazy=\"1\" \/><\/div>\n<p><!-- \/autoseo-infographic --><\/p>\n<h2 id=\"use-excel-to-keep-competitor-research-organized-and-current\">Use Excel to Keep Competitor Research Organized and Current<\/h2>\n<p>A workbook stays useful when the research process is repeatable, not just when the first comparison is complete. Set a simple routine for gathering and reviewing information, then use Excel features to make results easier to scan. Advanced spreadsheet techniques are optional; consistent data and clear ownership matter more.<\/p>\n<h3>A repeatable research and update workflow<\/h3>\n<p>Follow these steps to move from a business question to a comparison your team can revisit:<\/p>\n<ol>\n<li><strong>Define the question.<\/strong> State the decision the analysis will support, such as reviewing product positioning or preparing a campaign. This keeps research within a useful scope.<\/li>\n<li><strong>Set inclusion criteria and select competitors.<\/strong> Decide what makes a company relevant, such as serving the same audience or offering a comparable solution. Apply the criteria consistently.<\/li>\n<li><strong>Research comparable information.<\/strong> Use public sources that relate directly to your criteria. Record the source name and observation date for each finding so a teammate can trace it.<\/li>\n<li><strong>Document and organize.<\/strong> Enter findings in the same format, keeping direct observations distinct from interpretations. If evidence is incomplete, mark that clearly instead of filling gaps with guesses.<\/li>\n<li><strong>Compare the results.<\/strong> Review competitors against the criteria you set. Focus on meaningful differences and what they might imply, not on collecting details for their own sake.<\/li>\n<li><strong>Review and refresh.<\/strong> Assign an owner and a next review date. Revisit information that could change the decision, and update the record when a source or offer changes.<\/li>\n<\/ol>\n<h3>Make the workbook easier to scan and share<\/h3>\n<p>Keep labels consistent and choose a layout that makes important information easy to find. Excel filters let a team view one competitor or criterion at a time. Frozen header rows keep column names visible while scrolling, and dropdown validation can standardize entries such as confidence levels or research status. These are useful options, not requirements for every workbook.<\/p>\n<p>Use conditional formatting sparingly to highlight defined conditions, such as an overdue review date or a low-confidence finding. Explain each color in a key. Color alone shouldn\u2019t carry information readers need to interpret. Avoid decorative formatting that makes the workbook harder to read or maintain.<\/p>\n<p>Keep detailed research separate from a concise findings summary. A summary sheet can surface the main differences and open questions, while filters and source references help readers return to supporting details. For ideas on presenting spreadsheet insights clearly, explore this <a href=\"https:\/\/www.bizinfograph.com\/blog\/the-ultimate-2026-guide-to-excel-dashboard-templates-choosing-professional-efficiency\/\">Excel dashboard templates guide<\/a>.<\/p>\n<p>For a polished way to present spreadsheet findings, <a href=\"https:\/\/bizinfograph.com\">Excel dashboard templates<\/a> can help you create clear, professional reporting.<\/p>\n<h2 id=\"turn-your-excel-competitive-analysis-into-a-confident-next-step\">Turn Your Excel Competitive Analysis Into a Confident Next Step<\/h2>\n<p>A comparison earns its value when it shapes what your team does next. Instead of treating every difference as an action item, connect each important finding to a business implication, then decide whether it deserves attention. An action register makes that bridge visible and helps prevent useful research from ending as a spreadsheet no one revisits.<\/p>\n<h3>From comparison findings to prioritized actions<\/h3>\n<p>Group findings into three practical categories: strengths to reinforce, gaps to address, and opportunities to investigate. For example, evidence that customers respond to a competitor\u2019s clear product explanation might prompt a review of your own messaging. It doesn\u2019t automatically mean you should copy that approach. Consider the finding\u2019s relevance to your strategy and the strength of its supporting evidence before deciding what to do.<\/p>\n<p>For each selected action, capture the finding, its implication, priority, owner, and next review date. A short register might look like this:<\/p>\n<ul>\n<li><strong>Finding:<\/strong> A rival prominently explains a feature your customers also ask about.<\/li>\n<li><strong>Implication:<\/strong> Your product page may need a clearer explanation of the comparable benefit.<\/li>\n<li><strong>Priority and owner:<\/strong> Set a priority based on strategic relevance and evidence, then assign someone to review the page.<\/li>\n<li><strong>Next review:<\/strong> Choose a date to check progress and reassess whether the finding still matters.<\/li>\n<\/ul>\n<p>Keep the list selective. A dramatic rating alone isn\u2019t a reason to act. A less striking insight may matter more if it affects a core audience or a near-term business priority. Assign responsibility after agreeing on the intended outcome, so the owner knows what decision or work the action should advance.<\/p>\n<h3>Choose a format that fits the way you report<\/h3>\n<p>Excel is a natural fit when a team needs an editable comparison, detailed research notes, and a straightforward way to update findings. A lightweight workbook may be enough when a small group is reviewing a defined question and can maintain the information together. It can also support a broader process when ownership and a shared approach to updates are clear.<\/p>\n<p>Consider a dashboard when stakeholders need a concise, recurring view of results rather than the full research record. A dashboard can help teams scan key changes and priorities while keeping detailed evidence available separately. Excel dashboard templates and Power BI templates support different reporting formats, depending on how your organization works and shares insights. If you\u2019re weighing visual reporting options, this Power BI dashboard templates guide offers a relevant starting point.<\/p>\n<p>Keep your <strong>competitive analysis template excel<\/strong> workbook focused on evidence and decisions, then choose a reporting view that helps the right people use its findings. Select one decision, record the actions it suggests, and assign an owner and review date to each priority worth pursuing. Excel dashboard templates offer a polished way to present key results.<\/p>\n<h2 id=\"make-your-next-market-review-more-focused\">Make Your Next Market Review More Focused<\/h2>\n<p>Choose one upcoming business decision and make it the starting point for your next <strong>competitive analysis template excel<\/strong> review. A focused question helps your team spend its attention on evidence that can influence a choice, rather than collecting information simply because it\u2019s available. Set a date to revisit the decision, too. That creates a practical rhythm for learning and adapting as priorities evolve.<\/p>\n<p>Clear reporting can help those findings travel beyond the spreadsheet. Biz Infographs offers downloadable Excel dashboard templates to support professional presentation of business information, with free lifetime updates for its digital templates. A visual summary can help stakeholders understand the information behind a recommendation and keep the next discussion centered on what to do.<\/p>\n<p><a href=\"https:\/\/bizinfograph.com\">Explore Excel dashboard templates for clearer business reporting<\/a> and give your next decision a polished foundation. Start with one question, make the evidence useful, and move forward with confidence.<\/p>\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<h3>What should a competitive analysis template in Excel include?<\/h3>\n<p>A useful workbook includes competitor names, criteria that can be compared consistently, evidence notes, source references, observation dates, and a place to capture implications or next steps. For a customer-facing review, you might compare audience, offerings, positioning, channels, and public messaging. Add a SWOT or marketing mix section only if it helps answer your question. Keep facts distinct from interpretations so future reviewers can tell what was observed and what was inferred.<\/p>\n<h3>How do I create a competitor analysis in Excel?<\/h3>\n<p>Start by writing down the decision the analysis should inform, then choose relevant competitors and build columns around that decision. For example, a campaign review might track each rival\u2019s audience, headline message, and visible proof points. Gather comparable information, label uncertain assumptions, and summarize patterns separately from raw notes. End with a short action list, a named owner for each selected task, and a date to check whether the work changed the decision.<\/p>\n<h3>Is there a free competitive analysis template for Excel?<\/h3>\n<p>Some organizations publish downloadable templates, and you can also create a workbook from scratch using fields suited to your research. Before adopting a free file, check whether it lets you capture sources, dates, and notes, and remove categories that don\u2019t fit your purpose. A prebuilt layout can save setup time, but it can\u2019t supply reliable competitor research or decide what the findings mean for your business.<\/p>\n<h3>How many competitors should I include in an Excel analysis?<\/h3>\n<p>There\u2019s no fixed number that works for every analysis. Include the rivals customers are most likely to compare with your business, plus indirect alternatives if they could change the customer\u2019s choice. For example, a buyer might choose between a specialist provider and a broader service that solves the same need. Write down why each competitor qualifies, then add more only when they bring a meaningful comparison into view.<\/p>\n<h3>What is the difference between competitive analysis and SWOT analysis?<\/h3>\n<p>Competitive analysis is the research process: it examines rivals, their offers, positioning, and activity. SWOT is a framework for organizing strengths, weaknesses, opportunities, and threats. You might use SWOT to summarize what your research suggests about one competitor, but it doesn\u2019t replace the research itself. For example, a \u201cstrength\u201d should connect to an observable advantage, while an \u201copportunity\u201d is an interpretation that may need further validation.<\/p>\n<h3>How often should I update a competitive analysis spreadsheet?<\/h3>\n<p>Update it when a change could affect the decision the workbook supports. A competitor launching a new offer may matter to product planning, while a routine social post may not. Set a review rhythm that reflects how quickly relevant details change, and revisit the source before relying on older findings. Marking records as current, historical, or due for review helps prevent outdated information from being mistaken for a present-day snapshot.<\/p>\n<h3>Can Excel calculate competitor scores automatically?<\/h3>\n<p>Yes. Excel can calculate totals or weighted scores using formulas once your team has defined the scale and any weights. For example, a formula can combine ratings across selected criteria, but it can\u2019t judge whether the source is trustworthy or whether the criteria matter to the decision. Keep the underlying ratings visible, document the scoring rules, and treat the result as a quick comparison aid rather than a definitive ranking.<\/p>\n<h3>When should I use an Excel dashboard for competitive analysis?<\/h3>\n<p>Use a dashboard when stakeholders need a repeatable, at-a-glance view, such as a review of changes across several competitors over time. A regular worksheet may be more practical for exploratory research, detailed notes, or a one-off comparison. A dashboard should make patterns easier to spot, not hide how they were established. Keep a route back to the supporting records so readers can understand the context behind a visual summary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tidy competitor spreadsheet can still lead to the wrong decision. When research is scattered across browser tabs and notes, confident-looking&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[179,299,301,300,71,207,290],"class_list":["post-3235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-business-strategy","tag-competitive-analysis","tag-competitive-intelligence","tag-competitor-benchmarking","tag-excel-templates","tag-market-analysis","tag-market-research","autoseo"],"_links":{"self":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":3,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"predecessor-version":[{"id":3239,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts\/3235\/revisions\/3239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/media\/3234"}],"wp:attachment":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}