{"id":14,"date":"2021-04-08T12:08:00","date_gmt":"2021-04-08T12:08:00","guid":{"rendered":"https:\/\/www.bizinfograph.com\/blog\/?p=14"},"modified":"2021-04-28T20:30:56","modified_gmt":"2021-04-28T20:30:56","slug":"4-reasons-why-infographics-work-better-than-text","status":"publish","type":"post","link":"https:\/\/www.bizinfograph.com\/blog\/4-reasons-why-infographics-work-better-than-text\/","title":{"rendered":"4 Reasons Why Infographics Work Better Than Text"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the world of content strategy, there\u2019s been a not-so-friendly rivalry between text and visuals.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">On one side, there are people who claim that powerfully written words work well on their own and don\u2019t need any bells and whistles to create an impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other, there are those who that well-designed visuals get the message across in a shorter time, with fewer words and a greater effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, we\u2019re not denying that plain text can be effective. However, when it comes to instantly engaging your audience and keeping them focused on your message, infographics are decidedly better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s why:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;&nbsp; They\u2019re Better at Capturing Attention<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s <a href=\"https:\/\/www.verywellmind.com\/what-is-attention-2795009\" target=\"_blank\" rel=\"noopener\">a bit of psychology 101<\/a>: attention is a <em>very<\/em> limited resource, in capacity as well as duration. What\u2019s more, how much attention we pay to something affects how well we\u2019re able to remember it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another fact: we\u2019re always drawn more quickly to patterns, colours, and images than to text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long before your consumers spend their money, they spend their attention. Why <em>wouldn\u2019t<\/em> you want to make the most of it?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.&nbsp;&nbsp; They Boost Your Brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What takes paragraphs to describe using text, can be expressed more directly through visuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An infographic doesn\u2019t give you unlimited space, which is why only the most pertinent and relevant information ends up on the final image. As a result, that\u2019s the information that ends up being highlighted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining the most important information about your business with a creative infographic, you make sure people are always in the know and aware of <a href=\"https:\/\/www.forbes.com\/sites\/officedepotofficemax\/2021\/03\/01\/five-tips-for-boosting-your-brand-in-2021\/?sh=2ab7ecd5b85b\" target=\"_blank\" rel=\"noopener\">what your brand is about<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;&nbsp; They Do Wonders for Your SEO Rankings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this digital age, SEO can make or break a company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every time you choose sharing an infographic instead of text, you have a better chance of your content reaching a bigger audience and going viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a business owner, you\u2019re not putting out content into a vacuum. You <em>want<\/em> your marketing content to be <a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2021\/03\/07\/how-to-use-content-to-draw-others-to-your-brand\/?sh=49db71804538\" target=\"_blank\" rel=\"noopener\">seen, shared, and talked about<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planning, creating, and promoting your infographics are key steps to getting more backlinks through social media shares and referring domains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.&nbsp;&nbsp; Infographics Establish Trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through their better presentation of data, that is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google wouldn\u2019t be handling billions of searches every day if people didn\u2019t want to know things. But as much as people want answers and information, they want them to be easy to follow, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data presented as it is, with rows of numbers and long pages of text, is typically unappealing to everyone except for maybe the most dedicated researchers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turn this same data <a href=\"https:\/\/www150.statcan.gc.ca\/n1\/en\/catalogue\/11-627-M\" target=\"_blank\" rel=\"noopener\">into graphs, tables and charts<\/a>, however, and suddenly it\u2019s accessible to everyone!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more easily people can access and understand your given information, the more they\u2019re likely to trust your credibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Presentation Templates Online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our extensive range of <a href=\"https:\/\/www.bizinfograph.com\/slide-templates\">high-end slide templates<\/a> are designed to be used with Google Slides, Apple Keynote, and Microsoft PowerPoint. No matter the platform, we\u2019ve got some of the <a href=\"https:\/\/www.bizinfograph.com\/dashboard-templates\">best presentation templates<\/a> for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To benefit from our packages and <a href=\"https:\/\/www.bizinfograph.com\/\">free PowerPoint infographics and designs<\/a>, <a href=\"https:\/\/www.bizinfograph.com\/contact-us\">contact us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got a big presentation coming up? Find out why you should work with free PowerPoint infographic templates instead of text.<\/p>\n","protected":false},"author":1,"featured_media":8,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,7,6],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-slide-themes","category-keynote-template","category-powerpoint-slide-template","category-slide-template"],"_links":{"self":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":1,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/posts\/14\/revisions\/15"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/media\/8"}],"wp:attachment":[{"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizinfograph.com\/blog\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}